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June 30, 2026

Crisis in Printing Segment: Strategic Retreat by Aquarius

Crisis in Printing Segment: Strategic Retreat by Aquarius

Financial results from National Printer Technologies (NPT), part of Aquarius's structure, signal a deep structural crisis in the printing equipment segment. A 75% revenue decline and fourfold reduction in physical sales recorded in 2026 represent the worst performance in a five-year period. Such large-scale negative trends cannot be explained solely by temporary market fluctuations or seasonality; they indicate a fundamental shift in demand and possibly exhaustion of the equipment park requiring maintenance.

The strategic decision to freeze development of the printer direction indicates a business model revision. Likely, the company encountered impossibility of profitably servicing component supply channels or faced an irreversible transition of corporate clients to paperless technologies. For the market, this means supply reduction and potential resource outflow to other electronics production segments.

The situation demonstrates risks of concentration on outdated technologies under sanctions pressure and digitalization. A major player's exit could lead to market consolidation and price increases for remaining equipment, as logistics chains become even more vulnerable. Aquarius effectively acknowledges that the current printing monetization model no longer works, questioning prospects of similar niches in Russian IT industry. Investors and partners should expect company budget redistribution toward more marginal directions like monitor or system unit production, where demand remains stable.